Chief Baker & Laser Obsessive
Let's just say it's been as bright, chaotic, and unapologetically colourful as my cake decorations.
I’ve gone from running a "rogue cake operation" from my kitchen (as a single mum) to talking my way into a Patisserie Chef role with zero formal training—just pure, unfiltered obsession.
(Spoiler: I thrived.)
I’ve been the baker covered in fondant at 2 AM. I’ve juggled the kids, the waitressing job, and the orders. I’ve lived the baker's life.
I know the ungodly hours, the stress, and the desperate need for products that just work.
The "Aha!" Moment
After redundancy number three (with four kids in tow), I was hustling like Del Boy, chasing anything that would fit around my tiny army. The real pivot came, as all modern epiphanies do, while I was doom-scrolling Instagram and found a market niche for custom embosser stamps.
I fell down a research rabbit hole. I knew, with crystal-clear vision, that this was it – this was how I could solve a real problem for my fellow bakers.
After an immediate success, my creativity went into overdrive, and I soon found myself expanding into a diverse range of customisable cake decorations.
Your Secret Weapon
My years of slinging chocolate fondants are my (and your) secret weapon.
I don't guess what bakers need; I know. I can literally envision a finished cake, which makes designing every personalised cake topper and embosser intuitive. I know what sizes work. I see what textures and colours pop. And I know what products will save your sanity, not just sit in a drawer.
My "why" is simple: I'm still obsessed with this industry. I value the baker because I am a baker. I know the dedication it takes.
Now, I get to help thousands of people around the world create their visions. And yes, I still put on my apron, still cover myself in flour, and still get that same butterfly-cake-level of excitement as my three-year-old self.
5 Facts About Me
- I’m 100% solar-powered. My happy place involves a paddleboard, sandy toes, and a sun-drenched face.
Consider this a formal warning: Spiced rum is my kryptonite. I will be the one dancing on the table. In another life, I must have been a pirate. I’m the designated “Peter Pan” of my group. I’ll never say no to a game, whether it’s Uno or hide-and-seek in the dark.
My ADHD is my creative superpower. My brain runs at 100mph, which is how a straightforward theme instantly becomes 20 new product ideas.
Cooking from scratch is my happy place, but I will fiercely defend my right to throw a glorious “beige buffet” at my kids now and again.
